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Editorial

Digital Printing and The Packaging Market

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

There has been a pattern in terms of digital printing’s emergence in key printing fields. Usually, digital printing makes its initial entrance in markets as innovative printers see the potential for the technology. Once the case is made that digital printing offers benefits to customers and/or a strong return on investment, other printers move into the field, and digital printing ultimately gains a sizable share or, in some cases, becomes the dominant technology. Among the earliest technol...

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